Having joined the company in 2002, Sam’s role has evolved significantly — from senior receptionist to managing the company’s IT and serving as EA to the Directors. With a natural aptitude for the commercial side of business, she successfully took on the role of General Manager of the company’s product division, where she was instrumental in driving the growth of external Richard Ward brands. This included overseeing the bestselling Tangle Angel range, distributed in 42 countries, until the product division was sold in 2024.

Sam’s diverse responsibilities have also included managing the company’s digital presence and e-commerce operations, alongside building and overseeing its website and internal IT systems.

Sam is innovative and forward thinking on behalf of the company, in fact she's our very own 'Rain Man' as her attention to detail, encyclopaedic knowledge, and analytical skills make her a vital asset to the company, ensuring that operations run seamlessly. In addition to her corporate responsibilities, Sam is also an active table official in the UK's Super League Basketball!