As General Manager of our Product Division, Sam oversees all aspects of the business both in the UK and internationally. She is involved with the development and execution of the brand’s long- and short-term strategy, as well as being responsible for day-to-day management decisions.

Having worked her way up through the company since 2002, Sam’s role has evolved from being a senior part of the reception team to managing the company’s IT and being PA to the company Directors.

Sam’s instinctive commercial expertise led her to naturally take on the role of General Manager of the company’s product division, overseeing all external Richard Ward brands. Her role also encompasses overseeing the company’s e-presence, e-commerce and acting as the company’s internal Systems Administrator and Webmaster. However, Sam’s main role is the management of all company brands.

Richard Ward Couture Styling encompasses the best selling Tangle Angel brand (Shine Angel, Tangle Cherub, Tangle Angel Classic, Tangle Angel Xtreme, Tangle Angel Baby and Pet Angel products) which is now distributed in 42 countries. Sam also oversees the award-winning Richard Ward Chelsea London range (exclusive to Waitrose stores in the UK), also managing the business internationally. Sam oversees the finances, forecasting, manufacturing, logistics, distribution, NPD (new product development), product innovation and marketing of all RW products, working closely with both Richard and Hellen to take the brands to both the trade and consumer market places.

Sam’s attention to detail, encyclopedic knowledge and analytical brain make her a huge asset to the company and her much valued expertise in brand management is reflected in the division’s unprecedented growth.

20 Years