Edna

CREATIVE DIRECTOR & ARTISTIC TEAM MANAGER

 

Edna is Manager of the Richard Ward Artistic Team

  • Edna originates from Portugal and joined the RW team upon moving to London in 2000. Upon interview, her talents were spotted and she was encouraged to undertake the company’s training programme and develop her long-standing passion to be a hairdresser. Edna assists Richard and Artistic Director Cristiano on various shoots, shows, seminars and education sessions and now enjoys her role as Artistic Team Manager.

    Edna has not only been an integral part of RW‘s artistic output for the last decade but she is also involved in the teaching and education of the company’s apprentices. Now a mother, Edna juggles her two roles and continues to combine her love of hair with a strong and instinctive creative urge.

    Her trademark dressing of long hair coupled with her expertise in curly/coily hair has won her a loyal and devoted clientele, as has her unique interpretation of runway and catwalk looks, ensuring she is bang on-trend and always much in demand with both men and women alike.

  • Edna joined the Richard Ward team in 2000.

  • Every member of the Richard Ward Hair & Metrospa Team is fully qualified and extensively trained in every aspect of hair services however Edna’s particular areas of expertise include:

    • Transformational Restyles – Unsure about a potential new look? Think that (at a certain age) you might not be able to do something too radical? Edna is every woman’s ideal woman when it comes to creating something transformational without making you feel too try-hard. An expert at ascertaining what modern elements of your dream style you can get away with, Edna will work with you to make you feel light years younger.

    • Exquisite Finishing – It’s all about the finish with Edna. Whether you’re are looking to go from curly to smooth, volume or that elusive bounce, this gifted dresser of hair should be on every clients speed dial for blow dries that can’t be bettered. You can spot one of her trademark finishes and it is evident that she pours her innate love of hair into her work.

    • Coarse, Curly & Coily Hair – Edna has long established herself with a diverse demographic of clients for her in-depth understanding of hair that falls within this specific area of expertise with her in-salon Coily Hair Clinic. From coarse to curly, Edna is a wealth of knowledge from recommending products and services to cutting, styling and home care.

    • Long & Lovely – Edna loves long hair and specialises in it’s styling. She is respectful in her approach to maintaining length and will arrest any fears client’s might traditionally have about ensuring their hairdressing understands their cutting boundaries.

    • Contemporary Chignons & Up-do’s – A central player in the Artistic Team with a passion for the classic and the contemporary chignon or up-do, Edna really shines in this field of styling. From subtle, low-slung hair knots to the classic french pleat, she will give you a look to suit your face shape, outfit and occasion.

  • Tuesday to Saturday 9.30am to 4.30pm

  • English, Portuguese

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See Edna’s work:

Back view of a woman with styled red hair adorned with pearl hairpins, wearing a black outfit with a yellow ruffled collar, in a salon or similar setting.
Back view of a woman with long, blonde, curly hair in a salon or hair studio.
A woman with brown hair styled in an updo with a lace ribbon tied in a bow at the back, wearing a white dress, facing away in a softly lit room with some flowers on the side.
Woman with brown hair styled in an elegant updo, adorned with a large, sparkling pearl and rhinestone hair clip, sitting in front of a mirror in a salon.
A woman with brown hair styled in an elegant updo, viewed from the back in an indoor setting.
A woman with a sleek, black bob haircut sitting in a modern salon with mirrors and salon chairs.
A woman is styling a woman's red, curly hair on a stage with a pink and blue background.
Back of a woman with long, wavy, light brown hair styled with loose curls and a small twisted bun at the top, in a cozy room with a wooden ceiling and a large mirror.
Side view of a woman with a short brown and blonde layered hairstyle, wearing a gold hoop earring, in an indoor setting.
Back view of a woman with blonde hair styled in a twisted bun, sitting indoors near a window with curtains.
A woman with long, ombre curled hair facing away, standing near a window with a view of trees and buildings, wearing a dark purple top.
Back of a woman's head with an elaborate updo hairstyle, sitting at a dressing table with bright lights, makeup, and hair products, reflected in large mirrors.
Back of a woman with long, black, curled hair sitting in a salon chair, facing a mirror.
Woman with blonde, wavy bob hairstyle sitting in a salon.
Side view of a woman with a blonde bob haircut in a salon, with shelves of hair products in the background.
Side view of a woman with short blonde bob haircut sitting in a salon, with a stylist working in the background.
Back view of a woman with blonde hair styled in an elegant updo and decorated with floral hair accessories
Side profile of a woman with shoulder-length brown hair, wearing a gray shirt, sitting in a salon near a window.
Back view of a person with short, curly blonde hair sitting in a salon chair.