Alexander recently joined the Richard Ward Team having already forged a very successful 20 year career at some other very well known London and Northern based salons. Currently based in the North of England with his family, Alexander splits his time between Manchester and London working across the country throughout the week where his expertise and experience sees him in high demand. Alexander completed the much sought after L'Oréal Colour Degree, is a balayage specialist and has shared his extensive knowledge as a colour educator within the industry for many years.

Considered a true gentleman by his contemporaries, Alexander is renowned for his gentle, professional and knowledgeable approach to client consultations and vast technical ability, giving him wide appeal to an incredibly varied clientele. As well as being the beauty editor’s go-to colourist, his clientele includes some of London's hottest style icons, working/stay at home mums and a sprinkling of some of the capital's most social socialites, all testament to his versatility.

• Balayage - Great balayage comes with great experience as it's a technique always bespoke to an individual's wish list. Alexander’s precision in colour placement results in flawless blends. A lower maintenance approach to colour, results can be as subtle or as bold as a clients sensibility demands and Alexander is a master in this field of expertise, allowing him to open up a world of colour possibility with exceptional results.

• 3-Dimensional Brunettes - After analysing a client's skin tone and eye colour Alexander will refine and define those with a natural darker base, give greater depth and vitality to brunettes. He adapts rich, dark tones seasonally to bring your crowning glory to life and demonstrate that it is not only blondes that have necessarily have more fun.

• Multi-Tonal Colour & Lights - It takes years of experience to deliver the exceptional, and Alexander always achieves stunning results when combining a global, base colour application with his renowned precision, accenting highlights. He works depths and tones in harmony with a clients natural skin tone, whether warm or cool, to produce an exquisite multi-tonal end result.

• Bespoke Seasonal Change Analysis - Let Alexander take you on your seasonal colour journey. He believes that the key to looking fresh lies in subtle tonal changes, revised to suit the seasons. Spring, Summer, Autumn, and Winter will open opportunities to whisper, shout or scream your colour choices, enhance your skin tones and keep your hair colour fresh and reinvigorated throughout the year.

• Flawless Blondes - Fully appreciating the expression, "less is more", Alexander will work with a client to establish an individualised, yet specific colour application. Whether the wish is to cover the initial few greys or to deliver a more natural sun kissed colour result with baby-lights, he offers blondes less of a commitment than a full or half head of highlights but a gentle solution to use blonde as a way to hide, enhance or embellish your natural hair tones.

Thursdays, Saturdays & alternate Fridays

As with all Directors, clients booking with Alexander receive a complimentary L’Oreal Fusio-Dose treatment (worth £15) plus double points on their next visit, should they book an appointment prior to leaving and within an 8-week time frame.